Introducing BCM ‘stubbies’
April 1st, 2015 | April Fools
Angela and I have been conscious for some time now that there is a strong demand in the market for more convenient packaging (probably owing to the wide acceptance of screw cap). So, rather than simply taking the more logical step of moving to Stelvin, we have now taken a much more radical step….. wine in a can!
To bottle in screw cap would have required at least some investment in new equipment, and so we decided that rather than just playing ‘catch up’, we would rather become pioneers within the Rias Baixas denomination, and make at least some of our wine in this brand new 33cl presentation. Out of habit I was inclined to say that we ‘bottled’ in 33cl, whereas the correct terminology should perhaps be ‘canned’. No doubt this will become more familiar as time goes by.
To test the market, we have only made a small number of cans – a ‘limited edition’ if you like, but I can tell you that there is already great interest in several markets. Vamos a ver!Angela and I have been conscious for some time now that there is a strong demand in the market for more convenient packaging (probably owing to the wide acceptance of screw cap). So, rather than simply taking the more logical step of moving to Stelvin, we have now taken a much more radical step….. wine in a can!
To bottle in screw cap would have required at least some investment in new equipment, and so we decided that rather than just playing ‘catch up’, we would rather become pioneers within the Rias Baixas denomination, and make at least some of our wine in this brand new 33cl presentation. Out of habit I was inclined to say that we ‘bottled’ in 33cl, whereas the correct terminology should perhaps be ‘canned’. No doubt this will become more familiar as time goes by.
To test the market, we have only made a small number of cans – a ‘limited edition’ if you like, but I can tell you that there is already great interest in several markets. Vamos a ver!