I recently made a post about our Castro Martin Family Estate albariño winning a Gold+ Medal in the Distinciones Gallaecia (Guía Luis Paadín de Vinos 2022). Quite naturally, I wrote to my customers around the world to advise them, as obviously this can sometimes help to give a little boost to our sales.

In some countries there used to be, and still is, a fashion to have medals printed onto the labels of award-winning wines. In Australia for example, the culture of wine shows and competitions is very strong, they are held annually in many towns and cities across many States. As a result, a huge number of wines end up with gold medals, and (dependant upon the stature of the show), these can be held in very high esteem. As such, it is quite common to see some wine labels emblazoned with rows of gold medals. (A bit OTT for my personal taste). The problem is that it sometimes can feel like there are simply too many medals on offer, and in the end there is a danger that such accolades become over-used, thereby diluting their credibility.

So, when I wrote to my importer in Australia telling him about this award, he immediately replied by saying “please, don’t print your medal on the label!” To be honest, I actually had no intention, but I did reply by sending him a draft of what I was proposing (see today’s picture) just to test his reaction. I can’t publish his reply…. but it was very funny!