Maybe not so stupid after all!
May 11th, 2017 | Business
One of our most Frequently Asked Questions is about the logo/name of one of our brands – A2O, and to be honest I feel just a little embarrassed when I have to explain it’s origin…. but not any more. It seems that the logic behind it (if you can call it logic) is shared with one of my most frequently used websites, Amazon. Please allow me to explain.
The name A2O quite simply comes from the word AlbariñO, which starts with the letter A and ends with the letter O, in other words from A to O (and we have simply substituted the word ‘to’ with the number two, and given it an accent to add a bit of a Spanish flavour). So that’s the story – clear as mud, I’m sure you’ll agree!
OK, so what about Amazon you ask, and where’s the similarity? Well, did you ever notice the arrow in their logo that underscores the name? Do you know why it’s there? I didn’t. If you look at the placement of the arrow it actually points from the A to the Z, and yes, you may have guessed already – the implication is quite simply that AmaZon stocks everything from A to Z (or should that be A2Z?!)
I have to admit that knowing this makes me feel a whole lot better, and it goes without saying that the next time someone asks about A2O, I will also make a point of explaining our very tenuous link with Amazon.