Education, education, education

February 9th, 2016 | Business

Masterclass EYou may have notice that there have been no posts on our sites for the last week or so, and that’s quite simply because we have been travelling. Now, the hotel where we stayed in London claimed to have free internet – and it did – provided that you didn’t mind waiting half an hour to download a simple document or e-mail…. Completely useless! That’s another story, but does explain why we have been silent.

Of all the travelling that we do and the visits that we make, by far the most productive use of our time is training. We were invited by our UK importer to hold a “Materclass” for their London sales team – an opportunity just too good to refuse. Visiting individual customers and holding small tastings is one thing, but having the opportunity to ‘educate’ a large group of sales people is something else. It’s what I call the ‘cascade effect’. By preaching our message to one small group, this can, potentially, be transmitted down to hundreds of customers at the business end of our supply chain. Of course, it goes without saying that the more knowledge that we pass on to the team, then hopefully, the more confident they will be in going out to push our wines. The long and short of it is that we love doing these presentations, and above all else, our goal is that we will be creating new ambassadors for Castro Martin and our brands.

I think our presentation was well received, but more importantly, our wines showed really well as we tasted our way through them. We can talk and educate until we are blue in the face, but our wines? Well, we let them speak for themselves….

Monthly Archives


ARE YOU OF LEGAL AGE? This site is intended for those of legal drinking age. By entering, you confirm that you are of legal drinking age in the country where this site is being accessed. ¿ERES MAYOR DE EDAD? Este sitio está destinado a personas en edad legal para beber alcohol. Al ingresar, confirma que tiene la edad legal para beber en el país donde se accede a este sitio.