Into the 21st Century!
December 3rd, 2014 | Bodega
If I’m being honest ‘cellar door’ business does not represent a huge percentage of our annual sales – in fact we really don’t do very much at all. Part of the reason could be that we are not actively involved in any of the local wine tourism campaigns, and therefore do not receive too many potential customers at our door. This is not because we don’t want to participate in wine tourism, it’s simply an issue of time – we just don’t have enough people to host a stream of visitors turning up at random moments throughout the day.
Fortunately, we do however, receive visits from customers that come to buy our wines (sometimes because they’ve tried it somewhere and enjoyed it). Until now, one major drawback has been that all transactions were restricted to cash, as we could not accept cards. Of course it might not seem like a big deal in this day and age, but we have finally installed our very own POS machine to pay for goods. Obviously this means that our customers now don’t have to rush to the bank to draw cash, or organise time consuming bank transfers if they are ordering by phone (a very cumbersome system that is still widely used here in Spain).
A giant leap into the 21st century for Castro Martin…. Who knows what will come next – telephones without cables or perhaps cameras that don’t require any film?
If I’m being honest ‘cellar door’ business does not represent a huge percentage of our annual sales – in fact we really don’t do very much at all. Part of the reason could be that we are not actively involved in any of the local wine tourism campaigns, and therefore do not receive too many potential customers at our door. This is not because we don’t want to participate in wine tourism, it’s simply an issue of time – we just don’t have enough people to host a stream of visitors turning up at random moments throughout the day.
Fortunately, we do however, receive visits from customers that come to buy our wines (sometimes because they’ve tried it somewhere and enjoyed it). Until now, one major drawback has been that all transactions were restricted to cash, as we could not accept cards. Of course it might not seem like a big deal in this day and age, but we have finally installed our very own POS machine to pay for goods. Obviously this means that our customers now don’t have to rush to the bank to draw cash, or organise time consuming bank transfers if they are ordering by phone (a very cumbersome system that is still widely used here in Spain).
A giant leap into the 21st century for Castro Martin…. Who knows what will come next – telephones without cables or perhaps cameras that don’t require any film?