I know that I have written before, about the value of checking out a name (or in this case an acronym) before setting up a company, or naming a product, but this new example at least made me smile on a very bleak winter’s day here in Galicia.

I received an e-mail from a Swiss company who specialise in selling second-hand equipment (and there is a lot  of that on the market at the moment). They have called the company Best Used Machines, today offering a complete set of bakery equipment. OK, you’ve already worked it out…. their abbreviated name in BUM.

I know that I have written before, about the value of checking out a name (or in this case an acronym) before setting up a company, or naming a product, but this new example at least made me smile on a very bleak winter’s day here in Galicia.

I received an e-mail from a Swiss company who specialise in selling second-hand equipment (and there is a lot of that on the market at the moment). They have called the company Best Used Machines, today offering a complete set of bakery equipment. OK, you’ve already worked it out…. their abbreviated name in BUM.