I think that I made a post a long time ago about the virtues of researching your brand name before putting it on the market, and more especially if you are choosing a name that is not in your own native tongue. I say this because there is an increasing fashion, perhaps not only in Spain, to give your product or service an English name, which I imagine must be seen as being more trendy. (This is quite apart from the slogans that I see appearing on t-shirts in the street, supposedly making some statement or witticism in English, but which are in fact written in total gibberish and make no sense whatsoever!)

Now, I’m not sure if it’s just me and my distorted sense of humour, but I received a mail shot a couple of days ago for a new gourmet magazine – and the name? Clap & Wine! Perhaps someone can explain to me exactly what this is supposed to mean, before my imagination runs away with me completely. The only explanation I can think of is that the authors believe that wine should be ‘applauded’, hence the use of the word clap? On the other hand, and more negative side, there is of course another colloquial meaning for the word clap (Google ‘clap’ in English and see what I mean). Maybe someone should have a quiet word with them and explain?

I think that I made a post a long time ago about the virtues of researching your brand name before putting it on the market, and more especially if you are choosing a name that is not in your own native tongue. I say this because there is an increasing fashion, perhaps not only in Spain, to give your product or service an English name, which I imagine must be seen as being more trendy. (This is quite apart from the slogans that I see appearing on t-shirts in the street, supposedly making some statement or witticism in English, but which are in fact written in total gibberish and make no sense whatsoever!)

Now, I’m not sure if it’s just me and my distorted sense of humour, but I received a mail shot a couple of days ago for a new gourmet magazine – and the name? Clap & Wine! Perhaps someone can explain to me exactly what this is supposed to mean, before my imagination runs away with me completely. The only explanation I can think of is that the authors believe that wine should be ‘applauded’, hence the use of the word clap? On the other hand, and more negative side, there is of course another colloquial meaning for the word clap (Google ‘clap’ in English and see what I mean). Maybe someone should have a quiet word with them and explain?