It’s probably quite appropriate that in this age of instant information this relatively new technology is known as a QR, or Quick Response Code (to give it it’s proper title). I believe that this two-dimensional matrix barcode was originally developed for the car manufacturing industry, where it was used for marking cars and their parts. (You may have noticed it years ago at your local car dealership, or even on the documentation of your new car). Its big advantage over the usual UPC barcode is that it’s much quicker to read, and by virtue of its design, has a much larger storage capacity.

Originally its use was confined to industry, but now, with the advent of smart phones, we are all pretty much carrying around a portable QR scanner in our pockets (or handbags). By downloading a simple App we now have the ability to gather information on pretty much anything, including our favourite wine cellar, Bodegas Castro Martin. On a recent visit to London I even saw them being used outside restaurants to replace the traditional curled-up menu in a glass box, so that a potential customer can now browse the menu at his or her leisure.

From the 2011 vintage QR codes will be added to all our labels, for you to download instantly all the relevant information about the contents of your glass. 

………beam me up Scotty!

It’s probably quite appropriate that in this age of instant information this relatively new technology is known as a QR, or Quick Response Code (to give it it’s proper title). I believe that this two-dimensional matrix barcode was originally developed for the car manufacturing industry, where it was used for marking cars and their parts. (You may have noticed it years ago at your local car dealership, or even on the documentation of your new car). Its big advantage over the usual UPC barcode is that it’s much quicker to read, and by virtue of its design, has a much larger storage capacity.

Originally its use was confined to industry, but now, with the advent of smart phones, we are all pretty much carrying around a portable QR scanner in our pockets (or handbags). By downloading a simple App we now have the ability to gather information on pretty much anything, including our favourite wine cellar, Bodegas Castro Martin. On a recent visit to London I even saw them being used outside restaurants to replace the traditional curled-up menu in a glass box, so that a potential customer can now browse the menu at his or her leisure.

From the 2011 vintage QR codes will be added to all our labels, for you to download instantly all the relevant information about the contents of your glass. 

………beam me up Scotty!