The tasting lottery
March 23rd, 2011 | Uncategorized
It’s always been a bit of a conundrum to me, and I have written about it many times before, but there are times when I really do question the value of submitting wines to wine guides and competitions etc. At best these types of tastings are inconsistent, and at worst they are simply a complete lottery.
The reason that I chose to say this now is because over the last month or two we have travelled the world showing our wines to some very knowledgeable professionals in several different cities and countries. The general consensus has been that the 2009 wines that we are selling now are outstanding, and possibly some of the best we have ever made. (Not just our opinion, but an opinion shared by the huge majority of people that tasted, including some top journalists).
Imagine our surprise therefore to discover that the very same wines were rated with some of the lowest scores of the region in a new Spanish wine guide (which shall remain nameless).
Those of you who know me will know that I am often brutally honest, and sometimes get myself into trouble with my outspoken views, but to say that this story does not make any sense is probably something of an understatement. The problem now is that this review has been printed in black and white and will be circulating in book shops over the coming year.
I must say however, that I am not convinced that these wine guides actually have too much influence when it comes to selling our wines, and the real measure of our success or otherwise, is determined much more by our importers and their customers who actually buy, consume and enjoy our wines.
Just to finish, I thought I was honest, but here’s a tasting note written by a proprietor about his own wine that might be just a bit close to the bone. I have deleted the name of the wine, but the rest is verbatim…..
****** is not exactly an elegant wine, but it’s not over-extracted either. At first sight, it looks like a “rough soul” with hairs all over his chest, which goes straight to the point, but without dismissing subtleties and a gentleman’s good manners while it bombards your senses with an array of well polished exaggerations – it’s like an iron hand in a glove of soft velvet. A wine for those moments when we are tired of everything and won’t have “more of the same”