The consumer strikes back!
March 5th, 2010 | Uncategorized
By way of an update to my recent post about Pinot Noirgate, it has just been announced that US wine drinkers have filed a class action lawsuit against the French producers and American importer of the millions of bottles of fake pinot!
The complaint accuses the defendants of “false advertising, unfair business practices, fraud, negligent misrepresentation, (and)… unjust enrichment.”
The lawsuit does not specify the amount of damages being sought.
The filing comes after a French court handed down suspended jail terms and hefty fines to 12 people for selling 18 million bottles of wine presented as Pinot Noir that was in fact made from far cheaper grape varieties.
Those convicted included executives from wine estates, cooperatives, a broker, wine merchant Ducasse and the conglomerate Sieur d’Arques.
Let’s all hear it for People Power!!!!
