Origami and a bit of D-I-Y
November 27th, 2009 | Uncategorized
The cartons that we use to send out our wine are perhaps not the prettiest on the market, but they are certainly amongst the strongest – after all, what is the purpose of a carton? The answer quite simply is to protect our bottles during transit – nothing more, nothing less. Indeed, I think it would be true to say that the vast majority of our end consumers have probably never even seen our box, which simply reinforces my belief that strength is perhaps just a little more important than appearance (assuming of course, that it is not too ugly).