Lost in translation

September 10th, 2008 | Uncategorized

I thought it would be impossible for someone to love our wine more than we do, but it would seem that the Chinese are putting in a serious challenge…..

In a recent mailshot from a Chinese marketing company they ask: “Do you want to make your wines more charmly?”

Apparently their wine-cooler boasts: “A wine-loving interior : cool, dark, and quiet”

They also claim: “Every family must be need a wine-coolers to storage their loving wines”

In summary: “The wine-cooler will store your wine under the most proper temperature and humidity and provide splendid flavour to your clients! If you print your logo on it, it is no doubt that you will get an unbelievable effect”

I know that I shouldn’t make fun – after all, their English is much better than my Chinese!

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