I just can’t believe what I am seeing!

September 9th, 2009 | Uncategorized
The picture as it appears on the website

After yesterday’s little rant about a Californian journalist, today I am almost at a loss for words!

Like every denomination or appellation on earth our production is strictly controlled. We face tough rules and regulations that we are obliged to follow, some good, others not so good, but all designed to protect the end consumer.

In our own area, not only do we have the local D.O. office who control the vineyards, and every step of our production, through quality control to final bottling, but then we also have the local fraud office, who will ensure that your stock is correct, and that every bottle is labelled correctly etc., etc. In the case of the latter, the fraud office will even penalise you if the lettering on your label is just 1mm too big, or 1mm too small, or if your bodega address is not correct.

Now, as I have already stated, this is not exclusive to our region, and these regulations apply in pretty much every wine producing area in the world. So what’s my point?

Well, yesterday evening Angela stumbled across a new website relating to the wines of our D.O. which even carries the name ‘vino albariño’ in it’s web address. On face value the site looks innocuous enough, giving good detail about our region and it’s sub zones. It also includes details of local hotels and restaurants, with many links to some useful websites around Galicia.

BUT THEN….. The part I could not believe.

They have a page that offers wine by mail order – they call it ‘Artesan Wine’, and they are selling it over the internet completely WITHOUT LABEL! (See photo above)

How can this be? Surely this must be illegal? Is there anyone out there who has ever seen this before, or who thinks that this is an acceptable practise? Your comments please!

Each to his own opinion….

September 8th, 2009 | Uncategorized

Usually when I mention journalists, it is because they have written something flattering about one of our wines, but not on this occasion. For the very first time I am making a post because I feel moved to disagree with a comment about a particular wine….. and it is not one of ours!

The journalist in question is a guy called W. Blake Gray, who used to write for the San Francisco Chronicle, but then a year or two ago moved to the L.A. Times.

Following a visit to Rias Baixas he recently wrote an informative piece about our denomination, except that one or two of his tasting observations left me a little puzzled.

I have always agreed with the old adage that one man’s meat is another man’s poison, which is part of what makes the wine world so interesting – we don’t all like the same wines. However, in this case I do find the closing paragraph of his article at the very least a little misleading, if not a bit of an exaggeration. I quote:

“I don’t think I’ve tasted a better 2008 Albariño than Martin Códax, with green apple and peach flavors and excellent balance. And at $14.99, it’s the cheapest of all the major exports. Gallo’s efficient distribution has a huge benefit. Don’t you love it when the least expensive wine is best?”

Now, I have the upmost respect for our local co-operative Martin Codax and the job that they do for our region – indeed they do make some very good wine, but to say they are the best, does a great disservice to many other top wine cellars in our region (including our own). Great quality/price possibly, excellent value for money perhaps, but to state clearly that it’s the best?

But it is not just this judgement that puzzles me, he goes on to remark about another wine from our other co-operative:

“I really liked a non-exported Albariño fermented in Galician oak, which combines the understated toastiness of French oak with the dill and coconut notes of American oak. In fact, I liked most oak-fermented Albariños I encountered in Rías Baixas. Yet, the fashion for un-oaked wines is so strong that more than one winery said their American importers refuse to handle their oak-fermented bottlings. I hope that changes.”

Dill and coconut? – My own understanding of why our regions oaked wines are not extensively exported is just a little different….. As Angela will attest, I have never been wholly convinced that Albariño marries well with oak, despite the fact that we actually make a little ourselves. I simply feel that the delicate Albariño grape does not have enough weight and body to support the use of oak (except perhaps in a very ripe vintage, when the alcohol, glycerol and therefore mouthfeel, is a little elevated). In a ‘typical’ vintage, Albariño could potentially be a little lightweight, and just leave leave the consumer with a sensation of oak and acidity. For my own palate oak fermented Albariño is little like oak fermented Chablis….. no thank you!

Oh, and by the way, one last observation that he made, once again about Martin Codax:

“That’s thanks to a stubborn ninth-generation winemaker at Martin Codax, he does what he wants. That includes rejecting more than 30% of the grapes the co-op’s members brought him last year.”

Impossible! Martin Codax is by far the biggest producer in our denomination, and each year presses at least a couple of million kilos of Albariño grapes. If they rejected 30% of their grapes as claimed in this article, then the repercussions for our entire area would be disastrous – not to mention that it would leave them desperately short of wine. Sorry, Mr Blake Gray but this sounds like a bit of a tall story to me, or at the very least, is a bit exaggerated.

A. J. Charles McCarthy

Controversial footnote for conspiracy theorists:
L.A. Times = California
California = E&J; Gallo
E&J; Gallo = Martin Codax
Any connection? (Gallo does get a significant mention in the text)

Dutch Auction or just a free-for-all?

September 2nd, 2009 | Uncategorized
A real Dutch (flower) auction

I may be having deja-vu, or perhaps I’m just getting old and repeating myself, but it’s that time of year when we start the annual scramble to buy grapes. The phrase I have used in the past to describe our negotiation is a ‘Dutch auction’, but I have since realised that this might be a slight mis-use of the expression.

Strictly speaking a Dutch auction is where the auctioneer begins with a high asking price, which is then gradually lowered until a prospective customer eventually accepts the price on offer. This is not quite how it works in Galicia, so perhaps a more accurate expression might be free-for-all!

Whilst we are fortunate enough to have many very loyal grape suppliers, who sell to us year-on-year without too much argument, we still have to ensure that our scale of payment is adjusted to reflect the open market price. To supplement this we also incentivize our growers by paying on a sliding scale – the higher the quality, the more we pay.

In some cases however, this is not enough, especially in difficult years when grapes might be in short supply. Many unscrupulous growers simply sit on the fence, do not commit to any one Bodega, and wait until they achieve the very best price. Whilst I do understand this, and many will say that this is good business practice, it simply does not provide for good continuity, and merely serves to artificially inflate the market. More significantly for us this can have a knock-on effect on our final bottle price, and in the long-term can potentially damage the market for Albariño as a whole. Unfortunately these few ‘renegade’ growers refuse to accept this logic and therefore persist in causing grape prices to fluctuate.

As viticulturalist, our own in-house negotiator is Angela, and I have to admit that I really do not envy her in this task.

A new direction?

September 1st, 2009 | Uncategorized

Little by little we strive to improve everything that we do, not only in the wine making department, but also in the image of our bodega as a whole.

Last year, you may recall, we refurbished the front of the bodega, and replaced the logo on the building with some rather smart new lettering. In keeping with this philosophy we decided that it was now time to upgrade our image on the roadside, and so we have just installed some rather attractive new roadsigns adjacent to the main road.

In keeping with Spanish tradition we first had to submit our plans not only to the local mayor’s office, but in turn to the local government office in Pontevedra, for rubber stamping. I think that the entire process (without exaggerating), took nearly a year to complete….. say no more.

‘Operacion retorno’ – the BIG return

August 31st, 2009 | Uncategorized

It was only a day or so ago that I mentioned the traditions of our region, and the fact that rightly or wrongly, there are some habits that just don’t change no matter how little sense they appear to make.

Today’s topic is the timetable of holidays – not just here in Galicia, but throughout Spain, France and one or two other European countries…….. The mass exodus (and return) that takes place during the month of August, wreaking havoc on roads, as well as at many local and international airports.

In Spain this is compounded further by an even bigger curiosity – the apparent obsession with ‘quincenas’. Simply explained, the Spanish tend to take their breaks in fixed, fifteen day (quincena) blocks, either from 1st to 15th August, or 16th to 31st August. These fixed dates appear to be widely accepted by all, and it is rare that a traveller would journey either earlier or marginally later to avoid the rush.

Of course there are many compelling and perfectly logical reasons behind the big August break, but it does also have a few drawbacks.

In a business with a production line for example, it makes perfect sense to switch off the machines and send employees away for a month, thus getting the entire holiday allocation out of the way in one fail swoop. In addition, it is also extremely convenient if you have children at school and you are therefore obliged to go away during school holidays (albeit at greatly inflated prices).

In the case of a large, centrally located city such as Madrid, it is more a case of escaping the suffocating heat, which often exceeds 40°C at the height of summer. So yes, there are many good reasons for shutting up shop in August.

On the flipside, possibly the most serious downside to closing a business in August is the enforced disruption in supply to customers – obliging them to stock up on your particular product in advance of the closure. In the case of Castro Martin we do not close our doors at all, except that during the harvest period we ask our cusotmers to avoid placing orders where possible (for obvious, operational reasons).

Finally, and perhaps most significantly, there is the traffic, which for the reasons I have outlined above, tends to circulate en masse. Personally, I try to avoid crowds and queuing at all costs, but if I found myself sitting in stationary motorway traffic it would certainly take the gloss off any relaxing break, and only serve to restore my blood pressure back to it’s usual pre-holiday high!

It’s official, harvest starts 20th September 2009!

August 21st, 2009 | Uncategorized

It is with great interest that we hear on local media that the ‘official’ date of our harvest has already been decided…. a month before the actual event!

Now this comes as no great surprise to us, as in the past we have heard some incredulous tales of how the harvest date has allegedly been decided by some other Bodegas in our denomination. My personal favourite (rumour, it has to be admitted) was that one large Bodega employing it’s function rooms for weddings, decided that they would not start picking grapes until after the ‘wedding season’ had finished…. Nothing to do with the maturity of their grapes or the prevailing weather, simply that it fitted in with their wedding diary!

The fact that a date has now been broadcast on local TV (so far in advance) is perhaps an illustration of the ‘traditional’ approach that many in our region still apply to their winemaking. This serves to highlight just one of the differences between old world and new, whereby the new world approach to winemaking appears more scientific, and decidedly less haphazard. Having said that, there is no doubt that many of the more innovative Bodegas in our area now have a much more serious attitude, and indeed there are at least one or two that employ overseas wine makers.

Wouldn’t it be ironic if, after these comments, we did actually start on the 20th…… follow our blog in the coming weeks to find out.

Castro Martin welcomes world famous visitor

August 17th, 2009 | Uncategorized
During the month of August many industries grind to a halt for annual leave, whilst journalists and news agencies scratch around for any snippet of news that they deem to be worth reporting. Often these stories will either be quite trivial, or perhaps cute (or sometimes even both, as in the case of our squirrel friend here).

Just in case you have not been following the news, please click on the link. Knowing my sense of humour you will no doubt understand why I couldn’t resist resorting to Photoshop once more!

And speaking of odd happenings in August, only this morning I received a marketing e-mail that was signed as follows:

Un saludo,
JOSE LUIS GONZALEZ
MR. MONKEY
915**30**

A new illness?

August 13th, 2009 | Uncategorized

Talking of statistics (as we were a few days ago), a recent survey has suggested that a very high percentage of those taking time off work claiming to have swine flu might not actually be telling the truth, and are simply taking advantage of this rather worrying pandemic.

Perhaps they are confusing the symptoms and have actually been afflicted by something quite different…… WINE FLU!!!

If you have over indulged a little, here are a couple of old remedies that you might care to try:

In Outer Mongolia, a pair of pickled sheeps eyes in tomato juice is thought to be the answer to a thumping headache, whilst cattle ropers in the Old West opted for tea brewed from rabbit droppings. In Ancient Rome, party-goers breakfasted on sheep lungs and two owl eggs and in Ancient Greece the cure was deep-fried canaries (although it was never specified if this was on or off-the-bone!)

For details of these recipes, please visit our main website.

Annual fiesta slips under the radar

August 10th, 2009 | Uncategorized

Over the last couple of years, since I started our blog, I have always made mention of the Albariño Festival that takes place in the local town of Cambados at the end of July/start of August.

Until fairly recently we actually used to participate in this ourselves, renting a stand, and selling by the glass or bottle to any visitor who cared to taste our wine. Over the years however, it became clear that we were doing the lion’s share of our business during the night, and we found ourselves shutting up shop at 5 or 6 o’clock in the morning! Of course we could have closed much earlier (at our own discretion), but always had to consider covering the overheads of renting and staffing our stand.

Eventually we decided that any ‘marketing’ benefit was far outweighed by the amount of effort and minimal return each year, and we therefore decided to pull out.

If I am being very honest, we have not missed attending, and we have certainly not missed the smells of old fish and/or garbage that have recently started to permeate the site for the duration of the festival. (Hardly conducive to serious wine appreciation, it has to be said). This was not because the rubbish was left to pile up, it was simply that it somehow left behind a rather unsavoury stench once it was cleared. This probably had more to do with the large amount of seafood that is served from makeshift tents over the 5 day period.

(Hmmm, I am conscious that I am not painting a very favourable picture here, but to be truthful I would not recommend this festival to anyone wishing to attend a serious tasting).

Anyway, rightly or wrongly, we do not join in, and instead we find time to enjoy a refreshing glass of Albariño in the comfort of our own home, rather than amongst the partying hordes of Cambados.

Lies, damned lies and statistics

August 7th, 2009 | Uncategorized

When writing this blog I often ask myself how many people are interested enough to read it, and if they do, whether they ever come back for a second visit.

Thanks to Google Analytics we are now able to find this information in amazing detail – the different countries that visit, how many pages they read, how long they stay online and what they had for breakfast…. (OK, so the last part is not true, but I did say lies and statistics!)

I am very proud to say that since the start of 2009 we have been viewed by 57 countries around the world with our most regular readership in Spain, UK, USA, Australia, New Zealand, Portugal and Ireland. Naturally, the majority are English speaking countries, as unfortunately my Spanish is not up to translating the blog into Castellano (and I am sure that my warped sense of humour would not translate anyway).

I am pleased to tell you that there is quite a high percentage of visitors who are regulars, and who come back hundreds of times during the course of the year. Naturally this is very flattering, and my only wish is that these followers of our site buy our Albariño just as regularly!

Amongst the statistics offered up by Google we are also able to see the number of daily visitors, and I was fascinated to learn that there appears to be a peak in numbers each Monday. The explanation is quite simple – readers returning to work on Monday cannot wait to catch up with all the exciting happenings here at Castro Martin……. in my dreams.

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