Over recent months I have been a little critical of some of our local food festivals. Not so much the festivals themselves, but rather the advertising, and more specifically the photography. Of course food is notoriously difficult to photograph, indeed, it requires very specialised techniques. We all know how our rather dull, flaccid looking fast food burger can be transformed into something juicy and wholly appetising on the advertising boards. The people who prepare these shots are the foody equivalent of professional make-up artists – lifting, tweaking, plumping, colouring and generally preening the dish before it appears in front on the lens.

Today I was quite relieved to finally see advertising for a local food festival that had clearly employed such professional  food stylists to shoot their pictures. The local town of Caldas de Reis is celebrating their fourth annual festival of Tapas. Their publicity shot shows a nicely prepared tapas dish, albeit that I have no idea what the dish actually is. At least it looks quite appetising which is more than I can say for the plate of zorza that looked more like cat food (in my post of last October).

Over recent months I have been a little critical of some of our local food festivals. Not so much the festivals themselves, but rather the advertising, and more specifically the photography. Of course food is notoriously difficult to photograph, indeed, it requires very specialised techniques. We all know how our rather dull, flaccid looking fast food burger can be transformed into something juicy and wholly appetising on the advertising boards. The people who prepare these shots are the foody equivalent of professional make-up artists – lifting, tweaking, plumping, colouring and generally preening the dish before it appears in front on the lens.

Today I was quite relieved to finally see advertising for a local food festival that had clearly employed such professional  food stylists to shoot their pictures. The local town of Caldas de Reis is celebrating their fourth annual festival of Tapas. Their publicity shot shows a nicely prepared tapas dish, albeit that I have no idea what the dish actually is. At least it looks quite appetising which is more than I can say for the plate of zorza that looked more like cat food (in my post of last October).