It’s Albariño Day!
May 9th, 2013 | Fiestas
It was only quite recently that I discovered the existence of Albariño Day….. This could be because it was not the invention of our local Denomination office, but rather was created by an American marketing company to coincide with an albariño tasting in Chicago, held on 9th May last year. I’m afraid that there’s no romantic story or special historical significance attached to this date – just the tasting, which for me at least, is just a little disappointing. Looking back at the brief history of the D.O. Rias Baixas I feel sure that there must be at least one or two notable dates that would have perhaps provided a better excuse for a celebration. Having said that we should probably just be grateful that someone has made the effort and wants to dedicate this day and pay homage to our wonderful wines. I raise my glass to you!
As far as I am aware Albariño Day is only celebrated in the United States, albeit that there is definitely the potential to extend this into a worldwide event. Certainly it is my intention to join in next year, and I for one, will be mailing my customers around the world with ideas and materials to help promote the day (and sell them more wine). I’m afraid that my relatively late discovery of the date left me insufficient time to organise myself for the 2013 event. So I guess that we will just have to sit quietly at home, pull a cork, and observe the day in our own humble way….. until next year!
It was only quite recently that I discovered the existence of Albariño Day….. This could be because it was not the invention of our local Denomination office, but rather was created by an American marketing company to coincide with an albariño tasting in Chicago, held on 9th May last year. I’m afraid that there’s no romantic story or special historical significance attached to this date – just the tasting, which for me at least, is just a little disappointing. Looking back at the brief history of the D.O. Rias Baixas I feel sure that there must be at least one or two notable dates that would have perhaps provided a better excuse for a celebration. Having said that we should probably just be grateful that someone has made the effort and wants to dedicate this day and pay homage to our wonderful wines. I raise my glass to you!
As far as I am aware Albariño Day is only celebrated in the United States, albeit that there is definitely the potential to extend this into a worldwide event. Certainly it is my intention to join in next year, and I for one, will be mailing my customers around the world with ideas and materials to help promote the day (and sell them more wine). I’m afraid that my relatively late discovery of the date left me insufficient time to organise myself for the 2013 event. So I guess that we will just have to sit quietly at home, pull a cork, and observe the day in our own humble way….. until next year!