To Tweet or not to Tweet, that is the question? (Doesn’t have quite the same cadence to it as the Bard’s original version I’m afraid)…..

It is claimed that one of the most effective ways of marketing these days is via social media. Indeed, I heard only the other day from another wine professional based in the U.S., that the importance of wine publications and their points systems are starting to diminish as their influence on consumers is now being surpassed by different forms of social media. Here at Castro Martin we’ve been blogging for years, and quite recently have added a Facebook page where we regularly update the news and gossip in and around our own locality.

Maybe it’s just an age thing, but of all the different forms of social media I’m afraid that I’m not too convinced about the value of Twitter to our particular business. I’ve heard that some of the comments, or tweets should I say, can be a bit inane, and whilst there are always things happening in the bodega, I’m not sure if I feel inclined to comment about what’s going on every five minutes. Once every couple of days seems quite sufficient to me, and with a blog and a Facebook page, I think that this pretty much covers the bases. Certainly if we were a fast moving business where news was developing on minute-by-minute basis then I might be inclined to join in, but it’s simply that I just don’t want to allow technology take over my life completely. (It’s already bad enough that Angela sometimes sends me text messages from within the same house!)

I read somewhere that messaging and using a mobile phone can be contagious, and I’m afraid to admit that this might just be true – how often have you seen someone using a mobile, and then suddenly felt inclined to check your own messages? Believe me, it happens…..

“An honest tale speeds best, being plainly told.” ~ Richard III, Act IV, Scene IV

To Tweet or not to Tweet, that is the question? (Doesn’t have quite the same cadence to it as the Bard’s original version I’m afraid)…..

It is claimed that one of the most effective ways of marketing these days is via social media. Indeed, I heard only the other day from another wine professional based in the U.S., that the importance of wine publications and their points systems are starting to diminish as their influence on consumers is now being surpassed by different forms of social media. Here at Castro Martin we’ve been blogging for years, and quite recently have added a Facebook page where we regularly update the news and gossip in and around our own locality.

Maybe it’s just an age thing, but of all the different forms of social media I’m afraid that I’m not too convinced about the value of Twitter to our particular business. I’ve heard that some of the comments, or tweets should I say, can be a bit inane, and whilst there are always things happening in the bodega, I’m not sure if I feel inclined to comment about what’s going on every five minutes. Once every couple of days seems quite sufficient to me, and with a blog and a Facebook page, I think that this pretty much covers the bases. Certainly if we were a fast moving business where news was developing on minute-by-minute basis then I might be inclined to join in, but it’s simply that I just don’t want to allow technology take over my life completely. (It’s already bad enough that Angela sometimes sends me text messages from within the same house!)

I read somewhere that messaging and using a mobile phone can be contagious, and I’m afraid to admit that this might just be true – how often have you seen someone using a mobile, and then suddenly felt inclined to check your own messages? Believe me, it happens…..

“An honest tale speeds best, being plainly told.” ~ Richard III, Act IV, Scene IV