New A2O is launched!

August 9th, 2012 | Design

It’s hard to believe that it was more than 7 years ago that we launched our original A2O label. The only change since its first introduction has been the addition of the words ‘Sobre Lias’ (aged on the lees) a couple of years ago……. until now. Although our first design has stood the test of time pretty well, we still thought that it might be time for a change. The only question was, how could we come up with something just as original?

I’m not sure exactly where the inspiration came from, but after several attempts, I eventually developed this new idea. Design has always been a bit of a hobby of mine, and I find it quite gratifying to try different things, and to watch an idea evolve into the finished label. Quite unusually, on this particular occasion, almost nothing was changed from my very first draft. (Where would I be without Photoshop?)

One final thing that I should explain is that the photo does not do the label justice. For example, all the red ink has been screen printed which gives a raised, three dimensional feel. This is complimented by using a textured paper that adds to the graphic look of the label.

We hope you like it.

It’s hard to believe that it was more than 7 years ago that we launched our original A2O label. The only change since its first introduction has been the addition of the words ‘Sobre Lias’ (aged on the lees) a couple of years ago……. until now. Although our first design has stood the test of time pretty well, we still thought that it might be time for a change. The only question was, how could we come up with something just as original?

I’m not sure exactly where the inspiration came from, but after several attempts, I eventually developed this new idea. Design has always been a bit of a hobby of mine, and I find it quite gratifying to try different things, and to watch an idea evolve into the finished label. Quite unusually, on this particular occasion, almost nothing was changed from my very first draft. (Where would I be without Photoshop?)

One final thing that I should explain is that the photo does not do the label justice. For example, all the red ink has been screen printed which gives a raised, three dimensional feel. This is complimented by using a textured paper that adds to the graphic look of the label.

We hope you like it.

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